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This site hypoallergenictitaniumearrings.com states the following, "Pure Titanium Earrings for Sensitive Ears." We observed that the website stated " The most metal sensitive ears can." It also stated " Wear Designer Hypo-allergenic Earrings! Many people with metal sensitivities and allergic reactions to earrings have experienced disappointment and out of pocket expense to find out that not all TITANIUM is hypo-allergenictheir ears still hurt, itch, burn, turn red and seep. Who wear my earrings? Women and men who are drawn to good design, craftsmanship." The header had hypoallergenic titanium earrings as the highest ranking keyword. It was followed by linda landauer, metal sensitive ears, and hoop earrings which isn't as ranked as highly as hypoallergenic titanium earrings. The next words the site used was posts. designer earrings was also included but could not be seen by search parsers.